Casey McDonald-Liu

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Casey McDonald-Liu

assistant professor

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  • Ph.D. College of Journalism and Mass Communications - University of Florida
  • M.A. Brigham Young University, Utah
  • B.S. Brigham Young University, Idaho


  • Strategic Communications - Public Relations & Advertising
  • Organization-to-Public Relationship Management
  • Digital & Social Media
  • Asian Media Culture
  • Conversational Human Voice
  • Organizational Trust
  • Social Psychology Courses Taught
  • Introduction to Public Relations
  • Public Relations Writing
  • PR and Advertising Research
  • Global Communications
  • Media Ethics

Casey McDonald-Liu is a recent Ph.D. graduate from the University of Florida in strategic communications specializing in how organizations communicate to publics using a tonality similar to that of humans on social media. Before beginning her academic career, Dr. McDonald-Liu lived in Los Angeles where she was employed at the Walt Disney Studios working in digital communications and as an assistant to the VP of international marketing. She also worked as a digital sales specialist for Valpak, ran her own cosplay catering business, and spent time in Japan as an ESL instructor. She met her husband in 2018 and together they adopted an Aussalier puppy named Eleanor who was the ring bearer at their wedding in mid 2020. Dr. McDonald-Liu likes ballroom dance, Dungeons and Dragons, Coke Zero, and The Good Place. 

Selected Publications

  • Lu, L., McDonald, C., Kelleher, T., Lee, S., Chung, Y.J., Mueller, S., Vielledent, M., & Yue, C.A. (2022). Measuring consumer-perceived humannass of online organzational agents. Computers in Human Behavior, 128, 107092.

  • McDonald, C. J. (2020). Hearing the organizational human voice: A proposed theoretical model of conversational human voice and perceived trustworthiness. (Ph.D. dissertation, University of Florida).
  • McDonald, C. J. (2016). We're friends right? Dialogical strategy effects in CSR Facebook posts on perceived organizational trust and authenticity. (Master’s thesis, Brigham Young University).'re-Friends-Right-Dialogical-Strategy-Effects-in-McDonald/a8e0a302127007397711348abc49318efd4e84dd
  • Much Too Much Media; An Explication of a Multiplicity of Content on Social Media Resulting in Anomie as Explained by The Paradox of Choice. South East Colloquium. December, 2020.


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