Casey McDonald-Liu

Associate Professor

Casey McDonald-Liu

Office| Bldg 26, Rm. 223A

Phone| coming soon






Casey McDonald-Liu is a recent Ph.D. graduate from the University of Florida in strategic communications specializing in how organizations communicate to publics using a tonality similar to that of humans on social media. Before beginning her academic career, Dr. McDonald-Liu lived in Los Angeles where she was employed at the Walt Disney Studios working in digital communications and as an assistant to the VP of international marketing. She also worked as a digital sales specialist for Valpak, ran her own cosplay catering business, and spent time in Japan as an ESL instructor. She met her husband in 2018 and together they adopted an Aussalier puppy named Eleanor who was the ring bearer at their wedding in mid 2020. Dr. McDonald-Liu likes ballroom dance, Dungeons and Dragons, Coke Zero, and The Good Place.


  • Strategic Communications - Public Relations & Advertising
  • Organization-to-Public Relationship Management
  • Digital & Social Media
  • Asian Media Culture
  • Conversational Human Voice
  • Organizational Trust
  • Social Psychology Courses Taught
  • Introduction to Public Relations
  • Public Relations Writing
  • PR and Advertising Research
  • Global Communications
  • Media Ethics


  • Ph.D. from the college of Journalism and Mass Communications- University of Florida
  • Master’s from the college of Mass Communications- Brigham Young University, Utah
  • Bachelor’s of Science in Advertising- Brigham Young University, Idaho

Recent Publications

  • McDonald, C. J. (2020). Hearing the organizational human voice: A proposed theoretical model of conversational human voice and perceived trustworthiness. (Ph.D. dissertation, University of Florida).
  • McDonald, C. J. (2016). We're friends right? Dialogical strategy effects in CSR Facebook posts on perceived organizational trust and authenticity. (Master’s thesis, Brigham Young University).'re-Friends-Right-Dialogical-Strategy-Effects-in-McDonald/a8e0a302127007397711348abc49318efd4e84dd
  • Much Too Much Media; An Explication of a Multiplicity of Content on Social Media Resulting in Anomie as Explained by The Paradox of Choice. South East Colloquium. December, 2020.

Awards and Honors 

  • Female Dramatic Presentation Scholarship Awarded from Brigham Young University
  • Dean’s Award Fellowship, University of Florida, 2016-2019
  • Teaching and Research Assistantship, University of Florida, 2016-2019
  • CJC Graduate Student Research Award, University of Florida, Spring 2020
  • Faculty-Student Collaborative Research award, University of Florida, 2019-2020
  • Graduate Research Grant, University of Florida, 2019-2020
  • Graduate Fellowship, Brigham Young University, 2014-2016

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