Journalism Department Welcomes Two New Faculty

By Will Peischel

Yan ShanYan Shan, assistant professor in Public Relations and Advertising

After growing up in the People’s Republic of China and working as a reporter and editor for Jiangsu Broadcast Corporation, Yan Shan wanted to come to the United States to continue her studies in the media industry. To her, America represented the most advanced media system in the world. Shan came to the United States in 2009, less than 10 years ago. Today, she holds a Master of Arts in mass communication from the University of Central Florida and a Ph.D. in mass communication from the University of Georgia.

Shan was hired by the Cal Poly Journalism Department in September 2016 as a tenure-track assistant professor. Before coming to Cal Poly, she lectured at the University of South Florida. There, she taught capstone PR courses and graduate-level courses in strategic communication.

At Cal Poly, Shan specializes in contemporary advertising and public relations. She says an understanding of advertising’s influence on society is essential for everyone, especially as advertising permeates all the media we experience, whether we realize it or not. “Nowadays, the lines between different industries are so blurry,” she said. “If we look at giant companies that affect our lives, Google and Facebook, huge amounts of their revenue come from advertising. There are still many ongoing debates on how that affects the way these companies affect us.”

Keli MooreKeli Moore, lecturer in Broadcast Journalism

Keli Moore had no intentions of making the Central Coast a permanent home when she moved to the area for a multimedia reporter position at KSBY in 2012. But, in her words, “When I got here, I never wanted to leave. It has that magic.”

Moore’s interest in journalism was solidified after earning a bachelor’s degree from Arizona State University and a master’s degree in broadcast journalism from the University of Southern California.

In 2008, Moore worked in Hong Kong and the People’s Republic of China at the CNN newsroom as a field producer. She produced 30-minute segments on influential leaders traveling through the region, which would appear on a program called “Talk Asia.” She also covered the aftermath of the Sichuan earthquake. She remembers having to hide camera tapes while she was filming a video piece in the rubble. “Basically, they can take your gear without cause,” she said. “I took the video tape and hid it in my clothing and told them I didn’t have anything. It was really awkward. I was shooting a standup in the rubble over a bridge that had collapsed.”

During the summer of 2016, Moore began talks with the Journalism Department. After giving a presentation to faculty on how to shoot effective stories on a cell phone, Moore was offered a position as a lecturer. “I knew it would help me grow as a person,” she said. "That was an opportunity I really couldn’t pass up.”

Moore advises Cal Poly’s student-run radio station, KCPR, and teaches two courses – Journalism 303, which teaches video journalism production for the web; and Journalism 346, the prerequisite class for CPTV.

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