Cal Poly PRSSA Receives Top Honors at Regional Conference at Biola University
Cal Poly’s chapter of the Public Relations Student Society of America (PRSSA) attended the PRSSA Regional Conference at Biola University in La Miranda on Friday and Saturday, Feb. 20-21.
The two-day event hosted two teams comprising Cal Poly PRSSA members who participated in an ethics mini-campaign competition on Friday evening. Both teams were awarded first and second place, respectively, during an awards ceremony on Saturday.
Following a keynote address on ethics within the PR industry, all attendees formed teams and challenged one another in the mock campaign competition. The goal was to spread awareness of the topic concerning ethics. Each team was expected to provide a three-page campaign featuring a theme, objective, coherent goals, strategies and a timeline for project completion.
In preparation for events like these, Cal Poly journalism classes strongly advocate the practice of ethics as a contributing factor to success in the professional environment. At Cal Poly students are given many opportunities, through Learn by Doing, to practice ethical decision-making with real clients.
This year, the PRSSA Regional Conference was themed “#ChartToppingPR.” Featuring professors, students from various college chapters, recent graduates and public relations professionals, attendees were able to network with a wide variety of people. Such an event allows students to expand their knowledge on specific PR careers, and also offers advice for successful job and internship searches.
PRSSA fosters critical learning experiences for students interested in public relations and communications. To learn more about PRSSA, visit the organization’s website.