Hall of Fame Inductees and Ceremony
Four accomplished alumni have been inducted into the Cal Poly Journalism Department’s Mustang Media Hall of Fame: music industry executive Bruce Flohr (Journalism, '88), advancement professional Susan Houghton (Journalism, '82), political consultant and KCRA-TV analyst Kevin Riggs (Journalism, '78), and former KCPR faculty adviser and broadcaster Ed Zuchelli. The late Zuchelli’s grandson, also named Ed Zuchelli (Journalism, '14), accepted the award on his family’s behalf.
This year’s inductees were honored on Oct. 13 at the Hall of Fame and KCPR Through the Decades Gala, part of a weekend-long celebration of the 50th anniversary of Cal Poly’s student radio station, KCPR-FM.
By Olivia Neslon
Learn more about the department’s newest inductees:
Flohr is on record stating that his music business career would not have been possible without KCPR. While still a broadcast journalism student, Flohr was hired at RCA to lead the alternative radio promotion department. From there he worked his way up to senior vice president of A&R, signing bands such as Dave Matthews Band and Foo Fighters. In 2002, he joined Red Light Management and helped build one of the biggest management companies in the business, managing artists such as Dave Matthews Band, Luke Bryan, Chris Stapleton and Allen Stone. Flohr is also a founding partner of Greenlight Media as well as a frequent speaker at conferences and universities around the world.
Houghton has more than 30 years of experience in public affairs, corporate communications and philanthropy. The former Mustang Daily reporter and public affairs director/ reporter at KCPR started her career as a journalist at KSBY-TV, KFSN-TV and KMGX-FM and later served in leadership and managerial roles at Lawrence Livermore National Laboratory, UC Berkeley, Cal State Bakersfield, Allan Hancock College, Pacific Gas & Electric Co., Safeway and Contel. She has personally founded three non-profit organizations. One, Sunflower Hill, is developing vocational options and residential communities for individuals with special needs. It was named 2017 Nonprofit of the Year for the 16th Assembly District.
An award-winning television news anchor and reporter for 40 years, Riggs has covered the major local, state and national stories of the day, including the Columbine shooting, Oklahoma City bombing and the highly contested 2000 U.S. presidential election. The Emmy-winning political journalist got his start as a journalism student producing news for KCPR. He now leads strategic communication efforts for statewide political campaigns, businesses and non-profits as senior vice president at Randle Communications in Sacramento. True to his journalistic roots, he also delivers regular political analysis, The Riggs Report, for KCRA-TV in California’s capital.
As faculty adviser to KCPR from 1969 to 1986, Zuchelli helped the fledgling 1.7-watt radio lab mature into a 2,000-watt, 24-hour news and music station. A lifelong sports enthusiast, “Zuke” also was known as the voice of Cal Poly football and basketball in the 1970s. The World War II veteran and broadcaster also served on the city council in Santa Maria, where he was instrumental in securing the license for the city’s television station, KCOY.
The Journalism Department Mustang Media Hall of Fame was established in 2016 to honor individuals who have made significant contributions to the student media organizations in the Journalism Department, distinguished themselves professionally or demonstrated social responsibility in giving back to their profession, community or Cal Poly.
View videos of the Hall of Fame honorees.