Raiza (Canelon) Giorgi knew from a young age she wanted to be a writer. After her beloved family dog Taxi passed away, she wrote a story and had it published in the local paper, which sparked her interest in journalism. She graduated from Cal Poly with her journalism degree and started writing for the Santa Ynez Valley News. After she married Toby Giorgi in 2011, she switched to freelance writing and photography to stay home with their two children, Reagan and Sloane.
Her passion for the Santa Ynez Valley and Santa Barbara area and writing never faltered, and Raiza decided to create her own newspaper to highlight the local communities and people. The Santa Ynez Valley Star was created in February 2016. It started as a monthly publication and has increased to bi-monthly. Giorgi plans to move to weekly publication in 2018.
Giorgi took over publication of the Santa Barbara Family & Life Magazine in January 2017. She redesigned the monthly print magazine, which also publishes online.