Tony Prado

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Tony Prado


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  • Ph.D. candidacy in journalism studies, University of Maryland College Park
  • M.A. California State University, Fullerton
  • B.A. California State University, Fullerton


  • Writing for journalism and public relations
  • Editing
  • Multimedia Reporting

Tony Prado's academic interests include news media representation of people with disabilities and other marginalized populations, as well as implications of and issues surrounding false equivalency and false balance in the news, as well as ideology's effect on consumers' news media choices. I'm also adviser to Cal Poly’s chapter of Spoon University, a student-run food publication. Before teaching I was a journalist for two decades, half of which as a reporter and half as a city desk editor. As a journalist at a variety of local and national newspapers I covered public affairs, local and state governments and courts and business beats such as public finance and economics. I even delivered newspapers afterschool as a kid when I was a paper boy for my hometown paper, the now-defunct Daily News Tribune of Fullerton, California.

Selected Publications

  • Aldoory, L., Yaros, R. A., Prado, A. A., Roberts, E., & Briones, R. L. (2016). Piloting Health text messages for rural low-income mothers: effects of source similarity and simple action steps. Health promotion practice, 17(5), 702-710. doi: 10.1177/1524839915627457
  • Lokot, Tetyana, Prado, Antonio A., Xu, Boya, Steiner, Linda. (2015). “News Magazine Coverage of the David Petraeus and Paula Broadwell Affair: The Disjunction between Power and Agency.” Media Report to Women, 43(2), 6-11, 21.
  • Yaros, Ronald, Xu, Boya, Prado, Antonio A., Wu, Amy H., Guha, Pallavi, O’Hare, Rachel. “Enhancing Interest and Engagement For Political News: Effects of Personalization in Tweets and Stories.” National Communication Association Annual Convention, Las Vegas, Nevada, Nov. 21, 2015.
  • Lokot, Tetyana, Prado, Antonio A., Xu, Boya. (2014). “Newsmagazines’ Coverage of the David Petraeus and Paula Broadwell Affair: Textual Analysis of Differences in Portrayals and Descriptions.” Association for Education in Journalism and Mass Communication, Montreal, Canada, Aug. 9, 2014.
  • Yaros, Ronald A., Doxzen, Erica, Briones, Rowena, Maring, Lis, Prado, Antonio A., Aldoory, Linda. (2014). “‘Messages ‘from a Mom Like You’”: Ms. Peg and Text Messages to Improve Health Among Rural, Low-Income Mothers.” Kentucky Conference on Health Communication, Lexington, KY, April 10, 2014.
  • Prado, Antonio A. (2014). “The Wild, Wild Web: Comparing Threats, Intimidation, and Violence Against the American Old West Press to Treatment of Contemporary Muckraking Websites.” Joint Journalism and Communication History Conference, American Journalism Historians Association and the History Division of the Association for Education in Journalism and Mass Communication, New York, NY, March 8, 2014.
  • Prado, Antonio A. (2014). “Collective Contemplation and Issues in the News: Why Citizens Gather Online to Share and Debate.” Michigan Academy of Science, Arts & Letters Annual Conference (Communication Section), Oakland University, Rochester, MI, Feb. 28, 2014.


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