Mission and Vision Statements

Mission Statement

The mission of the Journalism Department at Cal Poly is to provide excellence in education on fundamental concepts, values and skills in journalism that focus on problem solving, critical thinking, innovation and communication. We also promote an understanding of ethical and legal implications of media and the importance of cultural and intellectual diversity, civic engagement and social responsibility in preparing students for leadership roles in journalism.

Vision Statement

The Journalism Department will achieve program growth through the development of undergraduate education, research, continuing education and other services to the profession. The Department will be recognized as a leading center for journalism education in the 21st century.

Journalism faculty and staff members will strive to be recognized authorities in their teaching specialty areas and technical areas of expertise.

The Journalism Department will continue to improve, explore, innovate and implement pedagogical techniques central to Cal Poly’s “learn by doing” philosophy.

The theoretical and applied Cal Poly Journalism program will continue to prepare students for professional and personal success.

The Journalism Department will strive to become the preferred source of journalism education in the California State University system and beyond for undergraduate students and for journalism professionals wanting to advance their education and training.